Having the highest-ranking hand is not the only way to win at poker. Poker is the one gambling game that allows a player to bluff, or fool, his opponents into thinking he has a better hand than theirs.
Bluffing is not quite as easy as it sounds and is considered to be an art by many experienced players. There are several forms of bluffing; the two most common are considered here.
The semi-bluff involves bluffing during an early round of betting with an inferior hand that has a real possibility of improving later in the game. For example, if a player appears as if he may have a straight to his opponents, he may choose to bet heavily or raise a previous bet, hoping to fool the other players and make them fold. If his bluff is unsuccessful, he may still be dealt the card that completes his straight and win the hand. So while he bluffed in the earlier rounds of betting, he ultimately won the pot with his superior hand.
The pure bluff is when a player has an inferior hand that isn’t likely to improve. The only way the player will win is if he makes the other players fold by betting them out of the pot.
Knowing when to bluff is just as important as knowing how to bluff. Bluffing too much or too little can tip off your opponents as to your bluffing strategy. One should bluff in a random, unpredictable way. This confuses other players and makes it difficult for them to determine when you are bluffing and when you are actually holding a winning hand.