William Hill was founded in 1934 and its betting shops are a familiar presence on high streets across Britain. William Hill employs over 9,000 people and in recent years, William Hill has moved its operation into the world of online gambling and now represents a dominant force in the virtual gambling market.

Online gambling is one of the fastest-growing sections of the William Hill Empire after its telephone betting and licensed betting offices.

William Hill Online, founded in 2008, caters for lovers of horse racing, football and greyhound racing, as well as a wide range of other sports and games such as roulette and blackjack, boxing and cricket.

Bingo and online slots are popular, and for those who like to venture their skills at the casino table, it’s all there at the click of a mouse.  Amusingly, politics comes under the heading of sport, and you can place a bet on everything from the 2012 London mayoral election to individual constituency seat winners at local and national elections.

The William Hill free bet facility offers new customers a free cash sum as soon as they open a new account.  William Hill also offers a new and innovatory method of collecting your winnings, called Quick Cash, in which winnings are collected as actual cash at one of their shops rather than being simply added into an account balance. This for many people is a very attractive option, as it bridges the gap between the real and virtual worlds – there’s nothing quite like cash in hand!